Corporations may be in a bigger-is-better era of mergers and acquisitions, but for the world’s largest hotel company, that also means figuring out how to create distinct personalities for each brand in its ballooned post-merger portfolio.

http://qoo.ly/s5bnb

Will All 30 Hotel Brands Survive Marriott's Post-Merger Positioning?
With 30 brands under its belt post-Starwood merger, Marriott now has to figure out how to maintain a distinct identity for each one.